新一代的汽车消费客户被称为“iGeneration”,他们是信息娱乐技术的狂热追求者。对于他们来说,拥有一辆不能访问个人媒体播放器内容的汽车会让人非常沮丧,甚至无法接受。这就导致一些年轻的购车者依据仪表板上是否带有USB端口来决定是否花费3万美元购买一辆汽车。产品开发挑战汽车制造商认识到,在汽车中安装娱乐系统让消费者感到更加舒适, A new generation of car consumers, known as iGeneration, are avid suitors for infotainment technology. For them, having a car that does not have access to personal media player content can be frustrating or even unacceptable. This led some young car buyers to decide whether or not to spend $ 30,000 to buy a car based on whether the dashboard has a USB port. Product Development Challenge Car manufacturers recognize that installing entertainment systems in cars makes consumers feel more comfortable,