随着国内外媒体行业的迅速发展,广告市场中报业所面临的行业内外的竞争已达白热化阶段。行业外的新兴媒体如移动电视传媒、手机终端传媒以及老牌劲旅——互联网等都在不断地高速吞噬着报业的原有广告市场;行业内竞争更是越演越烈,尤其是同区域内的竞争报社之间在广告市场份额占有率上也是不断地交替领先。目前,国内较多广告业务发展较快的、面临激烈竞争的报社都有对竞争报社广告业务监测的需求,一些准备发力的报社也都在希望能尽早地将区域内几大龙头报社的广告数据拿到手中,都想 With the rapid development of the media industry both at home and abroad, the competition within and outside the newspaper industry in the advertising market has reached a white-hot stage. Emerging media outside the industry such as mobile TV media, mobile terminal media and veteran powerhouses such as the Internet are constantly swallowing the original advertising market of newspapers and magazines; the competition in the industry is getting more and more intense, especially in the same area Competition between newspapers in the share of advertising market share is constantly on the leading alternative. At present, more newspapers in China, which have relatively fast growth in advertising business, are facing the demand of competition newspaper advertising services monitoring. Some newspaper companies that are trying to make their own efforts are also hoping to advertise as soon as possible the leading newspapers in the region Data got in hand, all want