论文部分内容阅读
云计算的出现,为CRM满足各种需求提供了可能。不管是在业务成本上还是业务敏捷性上都得到极大的满足,并开创出了新的商业模式和市场机会。可以说,云计算将催生CRM产业发生一系列新的变革,CRM服务提供商将突破传统CRM产品理念的局限,积极地向SaaS、在线、托管、SNS等新的领域扩展。而在线CRM是基于互联网模式、专为中小企业量身打造的在线营销管理、销售管理、整合客户生命周期管理工具。把企业CRM系统迁移到云中是一个非常重要的趋势。对于大多数企业来说,云计算的最大好处就是它可以根据不同需要定制差异化解决方
The advent of cloud computing has made it possible for CRM to meet a variety of needs. Whether in business costs or business agility have been greatly satisfied, and created a new business model and market opportunities. It can be said that cloud computing will spur a series of new changes in the CRM industry. CRM service providers will break through the limitations of traditional CRM product concepts and actively expand to new areas such as SaaS, online, hosting and SNS. The online CRM is based on the Internet model, tailored for SMEs online marketing management, sales management, integration of customer life-cycle management tools. The migration of enterprise CRM systems to the cloud is a very important trend. For most enterprises, the biggest benefit of cloud computing is that it can be customized according to different needs of different solutions