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进入九十年代以来,随着市场经济的初具规模,人们的价值观念,文化消费、审美需求都在发生相应的变化和调整。市场经济带动了全社会精神层面的变革,这种变革使文化的转型成为必然趋势。影视作为一种直观视觉艺术,在大文化的转型期中首先要受到影响和冲击。从这个意义上说,进入九十年代的影视艺术面临着新形势下的新举措、新决择。如何在市场经济下建立影视艺术创作的新格局,如何在文化转型期中形成影视艺术健康合理的内在机制和外
Since the 1990s, as the market economy has begun to take shape, people’s values, cultural consumption, and aesthetic needs have undergone corresponding changes and adjustments. The market economy has driven the spiritual changes in the whole society. Such changes make the transformation of culture an inevitable trend. Film and television as an intuitive visual arts, in the transformation of the great culture of the first to be affected and impact. In this sense, the film and television art entering the nineties is facing new measures and new choices in the new situation. How to establish a new pattern of film and television art creation under market economy and how to form a sound and reasonable internal mechanism of film and television art in the period of cultural transition