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洗衣机和洗衣粉是相关产品,宝洁和小天鹅是多年的合作伙伴。合作初期,他们在北京开了一个有趣的新闻发布会,双方都声明要“打倒”对方,宝洁公司提出要开发不用洗衣机的洗衣粉,小天鹅也设想要开发不用洗衣粉的洗衣机,但是,会场喜剧性地转入了合作的平台,因为双方都收回了自己的计划。这个会议是一个精心策划的奇特的招待会,随着时间的推移,实践证明洗衣机和洗衣粉不能相互取代,如今这两个企业反而变成了更好的合作伙伴。
Washing machines and washing powder are related products, P & G and Little Swan is a partner for many years. In the early days of the cooperation, they opened an interesting press conference in Beijing, both of which stated that they wanted to “overthrow” each other. Procter & Gamble proposed to develop washing powder without washing machines. Little Swan also envisaged the development of washing machines without washing powder. However, Comedy into the cooperative platform, because both sides recovered their plans. The conference was a well-planned and fanciful reception, and as time passed it was proved that washing machines and washing powders could not be replaced by one another, and now the two companies have become better partners.