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转型时期的焦虑,正成为一种普遍状态,蔓延于传统企业管理层。无论产品系统还是营销系统,都被急速变化的市场搞得措手不及。新兴竞争者随时可能出现?自有产品更新速度无法满足市场需求?品牌传播起不到既定的作用?公司整体目标常常难以实现?团队因缺乏斗志而效率低下,并导致市场更加低迷?……传统组织的“群体陷阱”传统企业组织和商业生态正在被移动互联网浪潮大规模地重构。效率、连接、敏捷、智能、快速演进成为新兴企业的关键词。
Anxiety in the transitional period is now becoming a widespread state that has spread to traditional corporate management. Regardless of the product system or marketing system, are rapidly caught up in the market by surprise. Emerging competitors may appear at any time? Own product update rate can not meet the market demand? Brand communication has not been established role? The company’s overall goal is often difficult to achieve? Team due to lack of fighting efficiency and lead to market downturn? Organizational “Community Traps” Traditional enterprise organizations and business ecosystems are being massively reconfigured by the wave of mobile Internet. Efficiency, connectivity, agility, intelligence, and rapid evolution are key words in emerging businesses.