随着企业社交媒体在企业中应用的推广和深入,对企业社交媒体的研究已成为了学术界和企业界共同关注的焦点。本文从企业社交媒体的概念、企业社交媒体的采纳、企业社交媒体的使用行为和使用模式以及企业社交媒体实施后的影响四个方面对国内外与企业社交媒体相关的文献进行了梳理与回顾,分析了现有研究的不足并提出了未来可深入研究的方向。 With the popularization and application of corporate social media in enterprises, the research on corporate social media has become a common focus of academia and business. This paper reviews and reviews the domestic and foreign literature related to corporate social media from four aspects: the concept of corporate social media, the adoption of corporate social media, the use and use of corporate social media and the impact of corporate social media. Analyzes the shortcomings of existing research and puts forward the direction of further research.