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广东省广一贯把自己定位于学习型的公司,以客为师、以友为师、以对手为师,尤其突出实践学习,即“走下去”向市场学习,“走出去”向国际学习。“走下去”的一个最突出的例子就是把市场部扩充为市场调研咨询中心,深入一线销售市场掌握第一手消费者资料,赋予服务概念新的内核。省广每年都会做一些大型的市场调查,比如去年,省广历时2个月,每周花费高达几十万元做了一个“全国家电通路调查”。该项调查几乎走遍了家电
Guangdong Province has always been positioning itself as a learning company, customer as a teacher, friend as a teacher, an adversary as a teacher, in particular, highlighting the practical learning, that is, “go” to the market, “going out Learn from international. One of the most prominent examples of ”Going Down" is expanding the marketing department into a market research and consulting center, deepening the front-line sales market with first-hand information about consumers and giving it a new kernel of service concept. Guangdong province will do some large-scale market surveys every year. For example, last year, it took 2 months for the provincial government to spend a few hundred thousand yuan a week to make a survey on the nationwide home appliance channel. The survey traveled almost home appliances