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1.前言社会经济的持续健康增长,汽车行业取得了良好的发展成果。人们生活水平的逐渐提升,对于汽车的需求也在不断增加,因而现代社会对于汽车行业中的人才需求也随之增加,特别是具有高素质、高认知、专业技能的综合职业能力的应用型人才。汽车的销售环节十分重要,需要积极培养专业面向汽车销售和售后服务企业所需要的技能性人才,这就要求在人才培养过程中重点教授学生们全面的理论基础知识,同时还要积极培养学生的实践技能,促使学生全面掌握
1. Foreword The sustained and healthy socio-economic growth has achieved good development results in the automotive industry. People’s living standards are gradually increasing, and the demand for automobiles is also on the rise. Therefore, the demand for talents in the automobile industry also increases in the modern society. In particular, the application of comprehensive professional ability with high quality, high cognition and professional skills Talent. Car sales link is very important, need to actively develop professional car sales and after-sales service companies need for skilled personnel, which requires training in the process of focusing on teaching students a comprehensive theoretical basis for knowledge, but also actively develop students Practical skills, to promote a comprehensive grasp of students