酒是一种食品饮料,但从社会化的意义而言,人们消费酒的本质需要,绝不仅仅是生理上的食物性需要,更深入地说,是一种文化上的需要,这种消费行为是在文化意识的支配下发生的,是人性中的高层次需要。因而,酒是人们为了满足精神享受和文化享受而需要的一种“感性商品”。酒自身所具备的文化性随着社会的发展而日益被发掘和利用。 Wine is a kind of food and drink, but in terms of socialization, the essential need of people to consume wine is not just a physical food need. More in depth, it is a cultural need. Behavior occurs under the control of cultural awareness and is a high-level need in human nature. Therefore, wine is a kind of “perceptual goods” that people need in order to satisfy their spiritual enjoyment and cultural enjoyment. The culture of wine itself is increasingly being exploited and utilized as the society develops.