金轩奖为何能够在中国汽车营销行业树立一些新的标准?非常高兴在这里见到这么多汽车界的朋友,也非常容幸能够来担当这么有分量的金轩奖的评审主席。昨天我在上海参加了一个有关数字营销的论坛,其中有一个环节讨论到关于数据、精准和汽车营销。我们在探讨的时候认为,如今营销环境异常嘈杂,尤其是这两年经济不是特别景气,车也不是特别好卖,每个品 Why Jinxuan Prize sets some new standards in China’s automobile marketing industry? I am very happy to meet so many friends from the automotive industry here and very fortunate to be able to serve as the chairman of the Jin Xuan Award. Yesterday I attended a forum on digital marketing in Shanghai, one of which was about data, precision and car marketing. When we discussed, we think that the marketing environment is very noisy nowadays. In particular, the economy is not particularly prosperous this year and the cars are not particularly good to sell. Each product