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亘古至今,性爱在人类浩瀚如海,繁复纷纭的文明史上一直都是一个散发着独特艺术魅力的创作主题。它时而含蓄内敛,时而奔放直露,在变化发展与幻化形式间透显着清晰的时代烙印与文明轨迹。但鉴于性爱因素自身的争议性与特殊性,人们在对待与“性”相关的防艾公益广告上,也始终表现出见仁见智,莫衷一是的态度。如何巧妙地运用广告中所涉及到的“性”暗示,创作和发展既有公益宣传效果又有艺术欣赏价值的防艾公益广告,亦是本文所要探讨的问题和重点。
Since ancient times, sex in the vast sea of mankind, diverse and diverse history of civilization has always been a creative theme exudes a unique artistic charm. From time to time it is implicit and introverted, sometimes unrestrained, revealing clearly the imprint of the times and the civilized path between the development of change and the illusion. However, given the controversy and particularity of sex factor itself, people always show different opinions on different aspects of AIDS prevention public service ads related to sex. How to cleverly use the “sex” implication involved in advertising to create and develop anti-AIDS public service ads that have the effect of both public interest publicity and art appreciation is also the issue and focus to be explored in this article.