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会展经济历来有“城市经济助推器”的美誉,能产生强大的互动和共赢效应,带动交通运输业、物流业、建筑业、商业、广告、旅游、金融等相关行业的发展提高城市的整体形象,一个好的会展对经济拉动效应能达到1:9,甚至更高。2011年《会展经济蓝皮书》指出,我国的会展经济持续蓬勃发展,但过程中也凸显了一些不足,如会展场馆建设与会展经济发展的不平衡。本文针对我国会展场馆建设现状与发展前景进行探讨,针对大举修建场馆后出现的利用率不高和市场定位的错位等问题,提出了关注市场需求、适度发展、低碳建设等建议,并且分别从会展经济发展角度、地方经济发展成都和其他角度给予参考和借鉴。
The convention and exhibition economy has always had the reputation of “boosting urban economy” and can have a powerful interactive and win-win effect, which will promote the development of related industries such as transportation, logistics, construction, commerce, advertising, tourism and finance. The overall image of the city, a good exhibition of economic stimulus effect can reach 1: 9, or even higher. The 2011 Blue Book of Convention and Exhibition Economy pointed out that the convention and exhibition economy in our country continued to flourish. However, the process also highlighted some shortcomings such as the imbalance in the development of the convention and exhibition venue and the development of convention and exhibition economy. In this paper, the status quo and development prospects of China’s convention and exhibition venues are discussed. In view of the problems such as the low utilization rate and the dislocation of market orientation after the venues are built in large scale, the paper puts forward some suggestions on market demand, moderate development and low-carbon construction. Exhibition economic development point of view, local economic development in Chengdu and other perspectives for reference and reference.