舞台表演活动作为公共关系的一种宣传工具,也作为MPR可控性利用媒体之一,已经发展成为一个特别受人喜爱的公共关系策略。这种公关策略不但可以有效的满足组织形象及信誉对新闻媒体的控制,还可以通过对热点事件的运作,提高消费者对组织及其产品的注意和偏好,进而实现企业的营销目的。 As a propaganda tool for public relations and as one of the MPR controllability media, stage performance has become a particularly popular public relations strategy. This public relations strategy can not only effectively meet the organizational image and credibility of the news media control, but also through the operation of hot events, improve consumer awareness of the organization and its products and preferences, and thus achieve the purpose of marketing.