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随着消费者的文化素质和需求品位的不断提高,企业形象战略已进入到高层次的精神领域与设计思维高度统一的时期,经济与文化、技术与艺术高度融合,追求并深化艺术表现设计的内涵,是CI设计的生命力所在。因此,设计者需要具有与创意时代同步的创新能力和审美能力,中小企业必须意识到品牌的价值,并且必须重视企业文化的建立的重要性。回归理性、回归系统化,并有效的进行和实施CIS战略,是中小企业在创意时代中占有一席之地的关键,从而取得更大的成功。
With the continuous improvement of consumers’ cultural quality and demand grades, corporate image strategy has entered a period of high-level spiritual areas and design thinking that are highly unified. Economy, culture, technology and art are highly integrated, pursuing and deepening artistic expression design. Connotation is the vitality of CI design. Therefore, designers need to have the ability to innovate and aesthetically synchronizing with the creative era. SMEs must be aware of the value of the brand and must pay attention to the importance of the establishment of corporate culture. Returning to rationality, returning to systematization, and effectively carrying out and implementing the CIS strategy are the key to SMEs occupying a place in the era of creativity, thereby achieving greater success.