市场对于数字营销的认知,在2016年里呈现出质的飞跃。数字全媒体营销成为广告主倾向的选择类型,互联网和移动互联网成为广告主最看重的媒体平台,用户规模和传播效果成为广告主投放决策的关键因素。国内知名互联网营销专家,映盛中国创始人兼CEO谭运猛博士用“过渡”一词总结了2016年数字营销行业的发展。与此同时,作为数字营销领域的摆渡人,谭运猛博士分 The market’s recognition of digital marketing has shown a qualitative leap in 2016. Digital all-media marketing has become a type of choice for advertisers. The Internet and mobile Internet have become the media platforms most valued by advertisers. The scale of users and communication effectiveness have become key factors for advertisers to make decisions. Dr. Tan Yunmeng, a well-known domestic Internet marketing expert and founder and CEO of Yingsheng China, used the term “transition” to summarize the development of the digital marketing industry in 2016. At the same time, as a ferryman in the field of digital marketing, Dr. Tan Yunmeng