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在世界纺织品贸易保护主义严重,发展中国家纺织品出口竞争激烈,国内纺织品原料紧缺的情况下,我国纺织品出口增长的因素发生急剧的变化,欧盟、美国与中国在纺织品贸易上的争端,使中国纺织品出口贸易进入了不确定甚至是危机。本文分析了我国纺织品出口欧盟营销环境,提出了关于如何使我国纺织品走向国际的几点建议。
With the serious protection trade in the world’s textile trade, the fierce competition in the export of textiles in developing countries and the shortage of raw materials in the textile industry in China, the factors for the growth of China’s textile exports have drastically changed. The disputes over the textile trade between the EU, the United States and China have made Chinese textiles Export trade has entered an uncertain or even a crisis. This article analyzes the marketing environment for the export of Chinese textiles to the EU and puts forward some suggestions on how to make our country’s textiles go international.