现在不管做什么行业,要开创一个全新的行业几乎是不可能的。因此,作为一个产业的开拓者,首先要重新定义这个产业,开创新的品类;其次要通过整合创新,做到品类第一。近十年最有代表性的案例就是苹果手机。2007年之前,手机以通话和短信为主要功能,但是乔布斯造出了iPhone,通信和短信成了附加功能,重新定义了手机产业,改变了人们的生活方式。慕思的发展也有这种味道。1889年,席梦思发明了床 It is almost impossible to create a brand-new industry regardless of the industry. Therefore, as a trailblazer of an industry, we must first redefine this industry and open up new categories. Second, we must achieve the first category by integrating innovation. The most representative case in the past decade is Apple’s mobile phone. Before 2007, the mobile phone used calls and text messages as the main function, but Jobs created the iPhone. Communication and text messaging became additional functions, redefining the mobile phone industry and changing people’s lifestyles. The development of mousse also has this taste. In 1889, Simmons invented the bed