建材行业有许多产品,虽然品质优异,但却没有品牌的情感附加值,导致经营利润比纸薄。所以,许多具有优秀产品品质的企业生存艰难,危机重重。为了提升情感附加值,希望拥有情感上的无形品牌资产,许多企业开始注重营销,把营销工作放在企业发展战略的首位。但是,企业普遍感觉收效甚微。因为他们步入了误区。 There are many products in the building materials industry, although the quality is excellent, but there is no emotional added value of the brand, resulting in operating profit thinner than paper. Therefore, many enterprises with excellent product quality survive with lots of difficulties and crises. In order to enhance the emotional value-added, hope to have emotional intangible brand equity, many companies began to focus on marketing, marketing efforts in the first place of business development strategy. However, companies generally feel very little effect. Because they entered a misunderstanding.