本文从营销实践出发,指出目前一些企业在营销策略上盲目套用美国营销学之父菲利普·科特勒的营销学理论,由此导致营销四大误区。本文还对此四大误区逐一进行了分析。 This article starts from the marketing practice and points out that at present, some enterprises blindly apply the marketing theory of Philip Kotler, the father of marketing in the United States, to the marketing strategy, which leads to the four major misunderstandings in marketing. This article also analyzes the four errors one by one.