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对于部分以自然年度结算的空调品牌来说,春节是2007年度真正的开始,而对以冷冻年度结算的厂家来讲,春节市场也至关重要。空调是季节性很强的产品,天气渐冷,从圣诞节到春节,再到春节这个节日消费的高峰期将掀起新一波的空调热卖。为了备战节日消费市场,打破市场萧条的僵局,特别是进入2007年淡季后少有的市场冷清,大多数的厂家和经销商都会使出浑身解数抓住春节前的最后一搏。2006年度我国空调市场总销量出现有史以来的首次下滑,相比2005年度下滑了5%左右。同时,以铜为代表的原材料价格的疯涨导致了全行业各品牌的价格上涨,工厂生产和渠道出货受到影响,这一系列的不利因素使得市场充满了变数,也让业内人士对2007年度寄予了很多期望。2007年度开盘,价格一直在高位徘徊,各品牌也抓住机会抢推年度新品。从2006年9月初到12月底,各大品牌都纷纷隆重推出高附加值的新产品。这对现有的产品结构产生了直接影响,也为春节市场上销售产品的基本情况奠定了基础。
The Spring Festival is the real start for 2007 for air-conditioning brands that are partially settled in natural year, and the Spring Festival market is also crucial for those companies that settle in frozen year. Air conditioning is a seasonal product, the weather getting cold, from Christmas to the Spring Festival, then the Spring Festival holiday consumption peak will set off a new wave of air-conditioning hot. In order to prepare for the holiday consumer market and break the deadlock in the market, especially after entering the rare market desertification in the off-season in 2007, most manufacturers and distributors will make every effort to seize the last minute before the Spring Festival. For the first time in 2006, the total sales volume of China’s air conditioner market dropped for the first time in history, down by 5% from the 2005 level. At the same time, the skyrocketing price of raw materials represented by copper has led to the price hikes of various brands in the whole industry. The factory production and channel shipping are affected. These unfavorable factors make the market full of variables, Placed a lot of expectations 2007 opening, the price has been hovering, the brand also seized the opportunity to grab the annual new product. From the beginning of September 2006 to the end of December 2006, all major brands have launched grandly the new products with high added value. This has had a direct impact on the existing product structure and laid the foundation for the basic situation of selling products on the Spring Festival market.