2010年12月初,当当、麦考林上市,掀开了电子商务企业的上市潮。数据显示,2010年中国网络零售额将比2009年翻一番,从2530亿元人民币,增长到5000亿元人民币(约合750亿美元)。在2010年早些时候,不到6个月的时间里,网络消费者占网民总数的比例,从28%扩大到33%以上。在全球金融危机的大背景下,电子商务反而迎来了春天。事实上,正是金融危机使人们更注意节省开支,电子商务也因此得以在危机 At the beginning of December 2010, Dangdang and Mecoxlane were launched, opening up the tide of listing of e-commerce companies. Data show that in 2010 China’s online retail sales will double from 2009, from 253 billion yuan to 500 billion yuan (about 75 billion US dollars). In early 2010, online consumers accounted for the proportion of the total number of Internet users in less than 6 months, from 28% to more than 33%. In the context of the global financial crisis, e-commerce has ushered in spring. In fact, it was the financial crisis that made people pay more attention to saving money and e-commerce was able to be in crisis.