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中国电影在全球化的大背景下,正在向产业化迈进。近年,民营影视机构和其他社会力量投资电影的比例日渐增大,民营公司投资额已占总额的1/3,它们初步积累了策划、运作电影生产、销售的方式和经验。民营公司制作的不少影视作品占据了各地影院的票房,闯出了自己的品牌。可以说,民营影视资本的投入与发展已然成为中国电影行业的“生力军”。 本期刊登的几位民营影视公司总裁的文章,对于中国电影的市场化和机制改革多有参考价值。
Under the background of globalization, Chinese films are moving towards industrialization. In recent years, the ratio of private film agencies and other social forces investing in movies has been on the increase. The investment made by private companies has accounted for one third of the total. They have initially accumulated the methods and experiences in planning and operating film production and sales. Many private film and television productions occupy the box office around the theater, broke their own brand. It can be said that the input and development of private film and television capital has become China’s film industry, “new force.” This issue of several private film and television company president’s article, for the Chinese film market and the mechanism of reform have many reference value.