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前些年,国内许多景区在旅游产品开发中,并没有充分挖掘其文化内涵,导致产品品味偏低,已越来越不能满足游客的文化需求。因此,在近年国内景区的开发中,文化包装倍受重视。如何正确解读和利用旅游文化资源,将景区的文化因素渗透进旅游主题和项目,以提高景区的文化价值和独特性,对我们这样一个人文资源丰富的旅游大国而言,是一个值得思考的问题。
A few years ago, many domestic scenic spots in the tourism product development, and did not fully tap its cultural connotation, resulting in low product taste, has become increasingly unable to meet the cultural needs of tourists. Therefore, in recent years, the development of domestic scenic spots, cultural packaging has received much attention. How to correctly interpret and make use of the tourist cultural resources and infiltrate the cultural elements of the scenic spots into the theme and projects of tourism so as to enhance the cultural value and uniqueness of the scenic spots is an issue worth pondering over for us, a tourist country rich in humanities resources .