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我认为目前在中国这样一个品牌刚刚开始被认识和起步的商业环境中,最重要的不是如何迅速建立品牌,而是如何脚踏实地去培植和管理一个品牌。管理品牌就是管理关系,即品牌关系管理(Brand RelationshipManagement简称BRM),BRM既是现代企业管理品牌的一种思想,也是建立和维护品牌与客户忠诚关系的重要手段。BRM的精髓告诉我们,管理一个品牌时不要看产品本身,而是要审视和调整背后的这些关系:第一,企业和品牌的关系取决于企业的文化、价值观念和战略定位与产品品牌的关系。任何企业和产品的品牌都会打上母体文化的烙印,品牌其实是企
I think the most important thing in a business environment where a brand like China is just beginning to be recognized and started is not how to quickly establish a brand but how to cultivate and manage a brand down to earth. Management brand is the management relationship, that is, brand relationship management (Brand RelationshipManagement referred to as BRM), BRM is not only an idea of modern business management brand, but also to establish and maintain brand and customer loyalty important means. The essence of the BRM tells us not to look at the product itself when managing a brand, but to examine and adjust the relationship behind them: First, the relationship between the company and the brand depends on the company's culture, values, and strategic positioning and product brand relationship . Any business and product brand will be marked with the mother-brand culture, the brand is actually a business