从1998年起,联想电脑公司开始建立联想1+1特许专卖店体系,至今,联想专卖店已从当初区区6家扩张到200余家,且专卖店的销售增长率和对联想品牌的贡献率均在联想各大渠道中高居首位。为什么要建特许专卖店体系?随着电脑技术的发展,联想电脑产品也分为商用电脑和联想1+1家用电脑两大类。联想认为,当时的家用电脑销售,或采用委托代理制,或通过大型百货商 Since 1998, Lenovo Computer Company has established the Lenovo 1+1 franchise store system. So far, Lenovo stores have expanded from 6 to more than 200 stores, and the sales growth rate of the stores and their contribution to the Lenovo brand. All of them are ranked first in Lenovo’s major channels. Why do you want to build a franchise store system? With the development of computer technology, Lenovo’s computer products are also divided into two major categories of business computers and Lenovo 1+1 home computers. Lenovo believes that sales of home computers at that time, or commissioned by agency, or through large megastores