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有句电视广告词叫我心动:“只用对的,不选贵的”。追求物美价廉、适用自己的产品,无时不是消费者的梦。在IT产业,PC产品消费者的心里也不外如此!硬件在不断降价,靠的是技术进步、标准化、批量生产和OEM方式社会化生产分工组织;可光有硬件有什么用?软件依然昂贵!有什么办法使软件也物美价廉吗?有,这就是软件OEM。Comdex Fall’97前后,记者就软件OEM问题与Microsoft中国的OEM部门的决策者、市场产品专家,如甘汉汝先生、黄幸娟女士、张钟联先生等人进行过探讨。记者感到软件OEM对我国PC市场的发展,无疑是一股越来越重要的动力。软件OEM就是要使部分已被市场广泛接受的软件(如操作系统),以PC标准部件的形式,由PC生产商组装在一起,向用户整体销售,其关键在于——软件已成为PC之标准部件。
There is a TV ad that calls me: “Only use right, not expensive.” Pursuit of affordable, applicable products, is not the dream of consumers. In the IT industry, the hearts of PC product consumers are also not so! Hardware is constantly reducing prices, relying on technical progress, standardization, mass production and OEM methods of socialized production division of labor; what is the use of hardware? Software is still expensive Is there any way to make software affordable? Yes, this is software OEM. Before and after Comdex Fall ’97, the reporter discussed with the decision makers and market product experts of the OEM department of Microsoft China on software OEM issues, such as Mr. Gan Hanzhao, Ms. Huang Xingjuan and Mr. Zhang Zhonglian. The reporter felt that software OEM’s development of China’s PC market is undoubtedly an increasingly important driving force. Software OEM is to make software that has been widely accepted by the market (such as operating system) in the form of PC standard components, assembled by PC manufacturers and sold to users as a whole. The key point is that software has become the standard of PC. part.