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在品牌经济中,品牌是国家经济发展的核心因素,是市场运转的焦点,是整合各种经济要素、带动经济整体运营的中心。一个国家拥有多少著名品牌,既是衡量其经济发展水平的重要标志,也反映着国家的形象与地位。在“质量铸就品牌”论坛上,国际企业价值评估分析师协会主席威廉·汉林认为,企业以品牌为核心,注重自身品牌价值的维护,才能在市场中保持自身的竞争力。优势品牌会形成自己的护
In the brand economy, the brand is the core factor of the country’s economic development, the focus of market operation, and the center of integrating various economic elements and driving the overall economic operation. How many well-known brands a country owns is not only an important indicator of its level of economic development, but also a reflection of its image and status. In the forum of “Quality Casting Brand”, William Hanlin, Chairman of International Association for Enterprise Value Assessment Analysts, believes that enterprises should focus on the brand and pay attention to the maintenance of their own brand values in order to maintain their competitiveness in the market. Advantage brands will form their own protection