开业启事是指经营者在开始营业或恢复营业时向公众告知相关事宜的一种应用文。从应用范围看,开业启事属于商务启事,写作主体是商家,写作的缘起也与商务活动直接关联。从使用目的看,开业启事属于告知类启事,一般张贴于店所门前,或借助各种媒介,传播商家开始营业或恢复营业的信息,以期达到召告公众的目的。从信息内容看,开业启事不仅告知商家开业事宜,还刻意宣传商家所经营的项目、特色和服务承诺等。可见,开业启事本身承载了广告宣传的语用功能。本文主要从广告诉求方 Opening practice refers to an application that operators can inform the public about when they start or resume business. From the perspective of the scope of application, opening a business belongs to the business, writing is the main business, the origin of the writing is also directly related to business activities. From the purpose of use, the opening notice belongs to the class notices, usually posted in front of the store, or through various media, business information dissemination start or resume business, in order to achieve the purpose of the public. From the information content, opening notices not only inform the opening of businesses, but also deliberately promote business-run projects, features and service commitments. Can be seen that the opening event itself carries the pragmatic function of advertising. This article mainly from the appeals parties