马云在2016云栖大会上提出“新零售”一词,意思是:在未来,传统意义上的电子商务平台即将消失,线上、线下和物流结合在一起,会产生一种全新的零售形式,即“新零售”。电子商务平台消失是指,现有的电商平台分散,每个商家都有自己的电商平台,不再入驻天猫、京东、亚马逊等大型电子商务平台。其实这种趋势目前已经在逐渐显现了,比如这两年非常火 Ma Yun put forward the term “new retail” at the conference of 2016 in Yunqi, which means that in the future, the e-commerce platform in the traditional sense is about to disappear and the combination of online, offline and logistics will produce a brand new Retail form, ie “new retail”. The disappearance of e-commerce platform means that the existing e-commerce platforms are scattered. Each merchant has its own e-commerce platform and no longer joins the large e-commerce platforms such as Tmall, Jingdong and Amazon. In fact, this trend has gradually emerged, such as two very fire