广告评论人认为,要在众多广告中整理出一些“中国元素”其实并不容易。广告的魔力在于它们可以由零开始制造受众的需要,并告诉受众他们其实是需要这些商品,比方说,之前受众不认为有头屑是问题,但广告商可以透过广告令受众接受有头屑是大有问题,进而购买去头屑的洗发水。广告甚至可以令国人相信一种并非本国始创的啤酒是中国人的啤酒。 Advertisement commenters think it is not easy to sort out some “Chinese elements” in many advertisements. The magic of advertising lies in the fact that they can start creating audiences from scratch and tell the audience that they actually need them, say the previous audience did not think there was a problem with dandruff, but advertisers could make their audiences accept dandruff Is a big problem, then buy shampoo to dandruff. Advertising can even convince people that a beer that is not originally created in China is a Chinese beer.