连锁经营是当今世界发达国家零售业最主要的营销方式,其实质就是把现代大企业、大生产的组织原则应用到流通领域,对经营活动实施专业化、标准化和信息化的管理,从而达到降低流通费用、提高规模效益的目的。与传统经营方式比较,它是一种营销方式的创新,对提高石油流通企业的市场竞争能力具有重要意义。 In the real world, chain management is the most important marketing method in the retail industry in the developed countries in the world. Its essence is to apply the principle of organization of large-scale modern enterprises and large-scale production to the field of circulation, and to achieve professionalization, standardization and information management of business activities so as to reduce Circulation costs, improve the scale of the benefits. Compared with the traditional mode of operation, it is a marketing innovation, to improve the market competitiveness of oil circulation enterprises is of great significance.