看了《销售与市场》第二期封面专题《中国轿车直面营销时代》的一组稿子,作为业内人士,本人想就汽车营销中的价格竞争问题发表点看法。价格战可谓当今汽车市场最敏感的话题之一。虽然迄今为止除个别车型爆发了局部价格战以外,从整体上看价格竞争并未成为汽车市场的主旋律,但在当前汽车市场供需矛盾突出、容量扩张有限的情况下,价格竞争作为一种见效快、作用显著的促销手段,仍是汽车厂商所倚重的主要市场竞争手段之一。只是,由于降价可能引发的负面效应也是汽车厂商为之头痛的问题,因此近来汽 Read the second issue of “Sales and Marketing” cover a series of manuscripts “Chinese car face marketing era,” as a person in the industry, I would like to comment on the issue of price competition in the automotive marketing point of view. Price war can be described as one of the most sensitive topics in the automotive market today. Although the price war has not yet become the main theme of the automobile market as a whole, except for the partial price wars that have taken place in some individual models so far, price competition has not been the main theme of the automobile market as a whole. However, given the current contradiction between supply and demand in the automobile market and the limited capacity expansion, , A significant promotional tool is still one of the main market competition that car manufacturers rely on. However, due to the possible negative effects of price cuts is also a car manufacturers have a headache, so the recent steam