企业如何实施名牌战略张名金随着市场经济的发展，国内外市场的竞争愈演愈烈。市场的激烈竞争，唤起了企业界乃至全民族的名牌意识，实施名牌战略，创立驰名商标，已成为企业的一项非常重要的工作。实施名牌战略是企业和社会发展的客观要求市场经济的运行要求企业实施名牌... How companies implement brand strategy Zhang Mingjin With the development of market economy, the competition in domestic and foreign markets has intensified. The fierce competition in the market has aroused the brand awareness of the corporate world and even the entire nation. The implementation of brand strategy and the creation of well-known trademarks have become a very important task for the company. The implementation of brand strategy is an objective requirement for the development of enterprises and society. The operation of the market economy requires companies to implement brand names...