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企业的持续发展其实是不断争取的过程,争取市场份额、争取产品竞争力、争取优秀人才、争取资本投入,其中争取资本投入则是所有发展要素的基础。纵观企业的兴衰存亡背后是资本投入与产出的数字法则,资本链的断裂意味着万劫不复的危局。现实中很多企业受困的并不见得是市场因素,更多的是缺少资本投入,尤其是金融危机下企业已成遍地饥荒之势。受困金融危机中的企业如何得到资本市场的青睐显然成为了当务之急。
In fact, the continuous development of enterprises is the process of continuous struggle, gain market share, strive for product competitiveness, strive for talented people, and strive for capital investment, of which capital investment is the basis for all developmental elements. Throughout the rise and fall of business survival behind the number of capital investment and output law, the rupture of the capital chain means no danger of redemption. In fact, many enterprises are not necessarily trapped in the market factors, more is the lack of capital investment, especially in the financial crisis has become a famine situation. It is clearly imperative that businesses trapped in the financial crisis get the favor of the capital markets.