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车置宝选择与上海广播进行合作,看中的不仅是其在上海乃至全国的实力和覆盖能力,更是其作为广播媒体所拥有的口碑和媒体公信力。2016年10月,上海广播节以“用耳倾听、用心倾诉”为主题,在上海锦江乐园举办了17场主体活动。其中,上海交通广播以“1057欢乐生活节”为载体,与品牌商车置宝共同打造了一场“车生活”嘉年华,在锦江乐园展开了别开生面的体验项目和游园活动,让现场群众在参与欢乐活动时,更加深了对车置宝品牌的认知度和信任度。车置宝在上海是一个新的品牌,如何快速让市场接受,
Car treasure choice and Shanghai radio cooperation, fancy not only in Shanghai and even the country’s strength and coverage, but also its reputation as a broadcasting media and the credibility of the media. In October 2016, the Shanghai Broadcasting Festival held 17 main events in Shanghai Jinjiang Amusement Park with the theme of “Listening with Ear and Speaking with Heart”. Among them, the Shanghai Traffic Radio to “1057 Happy Easter Festival ” as the carrier, together with the brand business car treasure to create a “car life ” Carnival, in the Jinjiang Park opened a unique experience of the project and garden activities, so that When participating in the joyous activities, the people in the scene further deepened the recognition and trust in the car treasure brand. Car home treasure in Shanghai is a new brand, how to quickly allow the market to accept,