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随着近年来新媒体技术的迅猛发展,以微博、微信为代表的新兴传播媒介正逐渐影响着人们的生活,改变着社会的运行方式,给主流意识形态的传播带来巨大而深刻的变化,使得当前宣传思想工作面对极大的挑战和难得的机遇。只有善于利用新媒体,掌握新媒体发展的规律,才能全面科学地捕捉到主流意识形态传播在今后一个时期的大方向,有效防止消极思想的扩散蔓延,加强正面宣传,传递社会正能量。
With the rapid development of new media technologies in recent years, emerging media represented by Weibo and WeChat are gradually influencing people’s lives and changing the mode of operation of society, bringing about tremendous and profound changes in the spread of mainstream ideology , Making the current propaganda and ideological work facing great challenges and rare opportunities. Only by being good at using new media and mastering the law of new media development can we comprehensively and scientifically capture the general direction of the spread of the mainstream ideology in the coming period and effectively prevent the proliferation and spread of negative ideologies and strengthen the positive publicity so as to deliver the positive energy of the society.