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广州是改革开放以来中国最早发展的广告业市场之一。过去的十多年中,广州广告业蓬勃发展,主要因为珠三角的本地企业较发达,而广州也孕育成为国内具有较成熟生命力的广告行业。我认为,广州是个“较本土的商业城市”,相对上海及北京,甚少有国际企业把中国总部设在这里;对于靠国际客户为主要收入的国际广告公司来说,广州是一个“难缠”的市场,除了几家跟 P&G 有国际关系的4As 公司较有“靠山”外,其他必须要发展出很强的本地开发能力,做不到这点的
Guangzhou is one of the earliest developed advertising market in China since the reform and opening up. In the past ten years or so, the advertising industry in Guangzhou boomed because of the more developed local businesses in the Pearl River Delta. Guangzhou has also become the advertising industry with more mature vitality in China. In my opinion, Guangzhou is a “more local commercial city” than Shanghai and Beijing. Few international companies have set their headquarters here in China. For international advertising agencies with international customers as their main source of income, Guangzhou is a “ ”The market, in addition to a few with P & G international relations 4As more“ backing ”, the other must develop a strong local development capabilities, can not do this