从经济发展的内在要求和适应中国入世的形势要求看,在各地实施经济全球化和区位经济一体化的进程中,都把对外开放作为经济的中心工作,把招商引资作为新的经济增长点,展开了薪一轮竞赛,叫响了“服务就是生产力,环境就是竞争力,效率就是凝聚力”的口号,吸引着企业、项目、资金、技术和人才的快速流动,推进了经济快速发展和社会全面进步。中国入世后,随着政策优势的作用减弱,投资环境尤其是软环境,已发展成为全国各地区之间招商引资竞争的焦点。为此,政府作为管理服务的主体之一,为促进经济持续快速发展,必须把全面提高服务水平和质量,作为一项重要的系统工程。因为,政府对投资者的服务行为,就是“营销”城市软环境“产品”的一个过程。做政策项目的引导者 From the intrinsic requirements of economic development and to adapting to the requirements of China’s accession to the WTO, in the process of implementing economic globalization and regional economic integration in all localities, we have all regard opening up to the outside world as the center of economic work, making investment promotion a new economic growth point. A pay round competition was launched. The slogan “Services are productivity, environment is competitiveness, efficiency is cohesion” was evoked, which attracted the rapid flow of enterprises, projects, funds, technology and talents, and promoted rapid economic development. All-round social progress. After China’s accession to the WTO, with the weakening of the role of policy advantages, the investment environment, especially the soft environment, has developed into the focus of investment competition across regions across the country. For this reason, as one of the main bodies of management services, in order to promote sustained and rapid economic development, the government must comprehensively improve service quality and quality as an important system project. Because, the government’s service behavior to investors is a process of “marketing” urban soft environment“product”. As a guide for policy projects