品牌是形象,是文化,是竞争力,是亮点,是卖点。品牌是企业的一种无形资产。近年来,黔东南州各级政府高度重视品牌发展,将品牌建设作为“加速经济发展,促进产业优化升级,提升全州企业及产品的市场竞争力”的重要推手,有力地推进了黔东南经济健康快速发展。早在2011年,黔东南州人民政府就出台了《关于进一步推进品牌建设的实施意见》文件,明确了品牌建 Brand is the image, is culture, is competitive, is bright spot, is the selling point. Brand is an intangible asset of the business. In recent years, all levels of government in Qiandongnan Prefecture have attached great importance to brand development, taking brand building as an important promoter of “accelerating economic development, promoting industrial optimization and upgrading, and enhancing the market competitiveness of enterprises and products throughout the state.” Southeast economy healthy and rapid development. As early as 2011, the People’s Government of Qiandongnan Prefecture promulgated the “Opinions on Further Implementing the Construction of Brands” document and clarified the brand building