近年来,科技进步突飞猛进,信息传播手段日新月异,特别是以互联网、手机等为代表的新媒体异军突起,使舆论环境发生了前所未有的变化。党中央对此高度重视,十七届六中全会明确要求:“加强和改进新闻舆论工作,发展健康向上的网络文化。”面临新形势、新任务,引导广大干部科学认识和正确对待新媒体,加强网络舆论引导,凝聚社会共识,意义重大。 In recent years, advances in science and technology have progressed by leaps and bounds, and information transmission methods have been advancing with each passing day. In particular, the emergence of new media represented by the Internet, mobile phones and the like has brought about unprecedented changes in the media environment. The CPC Central Committee attaches great importance to this, and the Sixth Plenary Session of the 17th Central Committee of the Communist Party of China explicitly requires: “To strengthen and improve the public opinion work in the media and to develop a healthy and progressive online culture.” Facing New Situations and New Tasks, and Guiding Cadres in Scientific Understanding and Correct Handling It is of great significance for the media to step up public opinion guidance on the Internet and to unite social consensus.