自媒体借其独特的传播方式和丰富的内容迅速地抢占了传统媒体独霸的领域,对当代青少年的兴趣取向产生了极为深刻的影响。本文以北京市禁毒教育基地利用自媒体平台的传播优势开展禁毒宣传工作的实践经验和所取得的成果为出发点,就如何抓住自媒体特点及平台优势,引导广大青少年认识合成毒品危害,从而更加行之有效的做好青少年毒品预防教育工作进行了探讨。 Since the media quickly occupied the area dominated by traditional media by its unique mode of communication and rich content, it has had a profound and profound impact on the interest orientation of contemporary youth. Based on the practical experience and results obtained from Beijing’s anti-drug education base using the dissemination advantages of media platforms as a starting point, this article aims to guide young people to recognize the dangers of synthetic drugs in order to seize the advantages of self-media and platforms so as to make them even more Effective prevention and treatment of adolescent drugs have been explored.