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本文首先对乌兰察布旅游资源及发展现状进行简单介绍,对研究乌兰察布生态旅游发展中存在的问题,并提出加强生态旅游品牌营销的对策,以期对于乌兰察布市生态旅游的迅速发展起到一定的促进作用。
This paper first introduces the tourism resources and development status of Wulanchabu briefly, studies the existing problems in the development of eco-tourism in Wulanchabu, and puts forward some countermeasures to strengthen the brand marketing of eco-tourism. Rapid development has played a catalytic role.