独次销售术 意大利莱尔市场有一个奇特的营销策略——独次销售术,即这个市场对所有的产品仅出售一次便不再进货。即使是十分热门的俏货,也忍痛割爱,不再行染指。这种策略使市场上出售的产品永远都是“新面孔”。任何一个产品上市,就出现抢购的场面,出售的商品永远不会饱和,更不会积压,而顾客也永远不会满足。莱尔市场因此而成为驰名国内外的专业市场。 打折销售术 1973年7月,东京银座的绅士西服店“日本良好”开始做打1折的生意,使东京的人大为吃惊。次年东京的八重皮鞋店等6家商店也参加打1折销售的行列。这种销售法是,首先定出打折销售的期限,第1天打9折,第2天打8折,第3、第4天打7折,第5天、第6天打6折,第7天、第8天打5折,第9天、第10天打4折,第11天、第12 Single sales Italian Lyle market has a peculiar marketing strategy - single sales, that the market for all the products sold only once they no longer purchase. Even the very popular Qiaohuo, also reluctantly cut off love, no longer profane. This strategy makes the products on the market forever “new faces.” Any one product on the market, there are scenes of buying, the sale of goods will never be saturated, not to backlog, and customers will never be satisfied. Laier market has become well-known professional markets at home and abroad. Discount sales In July 1973, Tokyo Ginza’s gentleman’s suit store “Japan’s good” began to make a one-off business, so that the NPC in Tokyo was surprised. The following year, eight stores in Tokyo, including eight shoes stores also participated in the ranks of the sales of 1 fold. This sales law is the first to set the deadline for discount sales, the first day of playing 9 fold, the second day playing 8 fold, the first 3, the fourth day of playing 7 fold, the first 5 days, 6 days 6 fold, 7 days, the first 8 days hit 50% off, the first 9 days, the first 10 days hit 4 fold, the first 11 days, 12th