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什么是微电影整合营销传播?以微电影作为企业长线营销的发起点,通过传统媒介让更多的受众获取信息,以新媒体作为主要播出平台引发受众共鸣,运用社交媒体传播的力量引发受众的评论和分享,利用相关线下活动让更多的受众参与互动亲身体验。银鹃年生产影视相关产品在五十部以上,2011年开始涉足商业微电影行业,微电影至今拍摄超过50余部,已然成为华东地区最大最专业的影视梦工厂。在不断提升制作水平和创意内容的同时,整合集团内资源,依靠地面频道媒介资源、聚力互动新媒体资源,打造以微电影为核心的整合营销。
What is micro film integrated marketing communications? Micro film as the starting point for long-term marketing of enterprises, through the traditional media for more audience access to information, using the new media as the main broadcast platform to arouse the audience resonance, the use of social media to power the audience Comment and share, use the relevant offline activities to let more audiences participate in interactive personal experience. Silver cuckoo in the production of film and television related products in more than 50, 2011 began to set foot in the commercial micro-film industry, filming so far more than 50 micro-movies, has become the largest and most professional East China Film and Television DreamWorks. While continuing to improve its production and creative content, it will integrate resources within the Group, relying on terrestrial channel media resources and cohesion and interaction with new media resources to create integrated marketing focusing on microfilm.