对于企业的高层经理来说,社会责任既是个人问题,也是职业问题。许多管理者不仅为慈善事业捐献了大笔资金,还投入了相当多的个人时间。而与此同时,要求他们将公司资源投入这项事业的社会呼声也日益高涨。利益权衡变得越来越困难---公司不仅担负着利润最大化这一实实在在的经济责 For corporate executives, social responsibility is both a personal issue and a career issue. Many managers not only donated large sums of money to philanthropy, but also spent a considerable amount of personal time. In the meantime, however, social demands for them to invest their resources in this business are also on the rise. The trade-off between benefits becomes more and more difficult - not only is the company responsible for the real economic responsibility of maximizing profits