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我国农业信息传播长期依赖报纸、刊物、广播和电视等四大传统媒体,传播范围小、更新频率低、内容单薄、缺乏互动等缺点降低了农业信息推广的效果和效率。本文运用Web2.0、六度分隔等理论研究成果,依据互联网调查研究公司数据和社交媒体网站的统计数据,分析了社交媒体的参与性、广泛性、开放性、互动性、社区性、连通性等特点,指出社交媒体作为农业信息传播新途径的可行性,提出了基于社交媒体的农业信息传播发展对策。
The agricultural information dissemination in China has long relied on the four traditional media such as newspapers, periodicals, radio and television. The dissemination of agricultural information has its shortcomings such as small spread, low update frequency, thin content and lack of interaction, which has reduced the effectiveness and efficiency of agricultural information dissemination. This paper analyzes the social media’s participation, extensiveness, openness, interactivity, community, connectivity based on the data of Web2.0 and the sixth degree separation based on the statistics of Internet research companies and social media websites Points out the feasibility of social media as a new way of agricultural information dissemination, and proposes the development strategy of agricultural information dissemination based on social media.