最近读到一篇《竞选院士做广告》的报道 ,为了能选上院士 ,竟要花钱在报刊上做自己的广告 ,听上去像是个国际笑话。但还有人振振有辞地为其辩护。辩护理由有三 :一、在商品经济社会 ,科学家花钱做广告是一种必然。二、学科划分越来越细 ,隔行如隔山的现象在科技界更为明显。而 Recently read an article entitled “Campaign for academicians advertising”, in order to be elected academician, actually spend money in the newspaper to do their own ads, it sounds like an international joke. However, there are still others who are justifiably resigned. There are three defense reasons: First, in a commodity economy, it is inevitable for scientists to spend money on advertising. Second, the discipline is getting more and more detailed, the phenomenon of interlacing such as every mountain is more obvious in science and technology circles. and