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旅游产业与文化产业同属国民经济中的第三产业,其中旅游产业是一个文化性很强的经济产业,同时也是一个经济性很强的文化产业,文化是旅游的灵魂。随着社会的发展与进步,旅游者已经不仅仅满足于简单的观光,而是追求更高层次的物质和精神享受,发展参与型、民族型、文化型等类型的旅游,拓展旅游外延和内涵已经成为一种大趋势。如何在当前经济背景下,抓住有利因素,促进文化产业和旅游产业的融合交汇已经成为旅游业健康发展迫在眉睫的重要推动力量。
Tourism industry and cultural industry belong to the tertiary industry in the national economy. Tourism industry is a highly cultural economy and a highly economic cultural industry. Culture is the soul of tourism. With the development and progress of society, tourists have not only satisfied with simple sightseeing, but also pursued higher levels of material and spiritual enjoyment and developed types of tourism such as participation, nationality and culture, and expanded the tourism extension and connotation Has become a big trend. How to seize the favorable factors and promote the integration and convergence of cultural industry and tourism industry has become an urgent impetus to the healthy development of tourism in the current economic context.