文化关注韩国企业借助亚运会攻占亚洲市场釜山亚运会,韩国各大企业利用这一契机各显神通,展开了惨烈的宣传竞争。三星电子除了利用正式赞助商资格的各种广告活动,还独家赞助圣火传送仪式,并准备给记者团投票选出的本届最佳运动员颁发“三星HVP”。其他企业的宣传虽然没有三星电子这样 Cultural Concerns Korean Enterprises With Asian Games Capture Asian Market Busan Asian Games, South Korea’s major companies have taken advantage of this opportunity to show their superiority, launched a fierce propaganda competition. Samsung Electronics, in addition to various advertising campaigns that utilize the status of official sponsors, also exclusively sponsors the Torch Relay delivery ceremony and is prepared to award the “Samsung HVP” to the current best athletes selected by the press corps. Although other publicity Samsung Electronics do not like this